4 Reasons that Ongoing SEO Work is Important

By: Bluegum Creations
Thursday, 7th December 2017
4 Reasons that Ongoing SEO Work is Important

SEO is a set of rules to get into 1st page of Google. It is a great way to increase the quality of their websites. We frequently receive requests for help in SEO. Mainly from people who have found us naturally in the search engines offering such services. Yet we constantly have to explain the importance of ongoing SEO work versus a ‘pump and dump’ SEO.

It is not a permanent feature of your marketing strategy and should be a priority on your marketing list. SEO is not just a set and forget, it a long-term and ongoing process. Search engines update their algorithm frequently and in the same manner, the SEO process also requires changes. So, your website to be on page 1 of Google, you need to be in safe hands of an SEO company. They will collaborate with your project from the very beginning.

Allocating a large budget only to produce a tedious report or technical recommendations document for the client to implement, refers to a ‘pump and dump’ SEO. However, the problem is that the client never has the time or skill sets required to implement.

In today’s competitive market, SEO is more important than ever. SEO is not only about search engines, but good SEO practice improve the user experience and usability of a website.

Most companies fail to implement the SEO audit or SEO recommendations given to them

You get the best output if you will get help from an SEO company. Even better when they work together with your website from the development stage. They will also help by implementing their own recommendations to your live website. This can help you save your valuable time in the future.

SEO providers can proactively build your links over time

Building links are the monotonous and tedious process. Though it cannot be overlooked and building link is a vital part of SEO. By engaging an SEO company, ideally, they will be looking for opportunities with new clients, existing clients, and related websites to help build links.

SEO is ever changing

Actually, SEO is an art. A single Google update can be detrimental to any online business. For that a fact, SEO companies can perfectly manage your ranking, having a good consideration about the future and ways to ensure you stay ahead of the game.

A dedicated SEO company puts more hand on deck

It is probably a bad idea to lump the SEO task on a graphic designer, or webmaster or a marketing manager. This task is equally important. So, it will be a wise find a dedicated and skilled manpower to get the job done in a productive manner.

The cost factors

We first think paying an external company for each month for SEO as a very bad idea and consider getting someone internally to try to do it. But also think about the number of hours that person will take to do that work compared to a company who is 100% equipped and experienced in performing SEO work. This simple math declares outsourcing to be more cost-effective.