Best social media platforms for business.

In this world of 21^st century, social media has made the biggest impact in the society. The first recognized social media site was “Six Degrees” which was created in 1997. Like, most of the social media today it enabled users to upload picture and make friends. After that, the blogging site became popular. Today, social media is expected to be used by around 1/3^rd of the total population of world. Also, businesses today use social media for their brand marketing as it has been an effective way to attract customers. But there is a question behind this, which is the best social media that businesses could use to grow their business. And, here is the list:

Facebook:

Undoubtedly, after 12 years of long journey Facebook is the giant of Social media platform. Now, it has more than 1.5 Billion monthly active users which is far away than its competitors. The major factor that makes it the best platform for business is; it is used by all age group and is available in almost every corner of the world.  Facebook has got, all what it needs to make a social network. The freedom to make upload pictures, make friends, share post, send messages, share news and many other things.

Twitter:

Twitter another social platform launched in 2006, that provides its user to share tweet in 140 or fewer characters. The hashtag is the most popular feature of this social media where users can use “#” sign to make other aware about what they are talking about. It has currently around 320 million active users. Users along with text can also post videos, images, links and polls. It is popular among the celebrities and used by most of them.

Pinterest:

Relatively low number of users i.e. around 100 million but has made a different image in the place of social media. Launched in March 2010, the site provides businesses to pin their content where they can directly reach to their target audience. The attractive post has the high potential to reach more viewers.

Instagram:

Instagram is the unique social site which focuses on visual effect. Launched in October, 2010, it is a photo sharing platform. It is mostly popular among youths, as this social media provides easy access to post pictures with filtered effect. It is a part of Facebook and recently, the site announced that instagram reached 500 million users.

Google plus:

Google plus was Launched in December 2011 and now has more than 418 million users. As it is a part of Google, using Google plus as a platform may increase your company search ranking benefits. Although, it has got minimum amount of active user’s despite of its powerful background. We can assume it could have bright days ahead and still there is SEO benefits in using this social media.