How mobile app can be a powerful means to boost your business
Some time ago, having a mobile app was thought as a luxury that only big companies could afford. The time has changed with the rise of mobile devices and it now looks like no business can afford without their own mobile application.
The mobile application has become an integral part of the business. It matters a lot because if you don’t take it seriously your competitor could be giving this extra facility while you don’t.
The following points will give you an idea of how important mobile application could be for a business:
It crashes in on the mobile phenomenon
The use of mobile phone is increasing daily with the increasing technology and use of smartphones. People are becoming more and more dependent on apps for their daily life tasks. Also, most shops in developed countries are done using apps and online store as well as online marketing. It is really something to be thought about.
It keeps your business front-of-mind
When you have an app, people download it. This app icon is presented to the users every time they use the device. Even if they don’t use it every time, just seeing your icon will have the subconscious effect of your brand on their mind. This will make them use it time and again.
It helps provide customer value
The business app is also associated with providing convenience to the customers associated with your business. Customers get all the services through the app.
For example, many businesses offer discounts or coupons available only to customers who have downloaded their mobile app. Another idea is to use the app in place of the traditional loyalty card. Instead of customers having to remember to bring points or punch card with them every time they visit a business, all they must do is pull up the app and have the bar-code scanned. Boom! Their activity is now stored within the app itself and can be ‘cashed in’ using the app as well.
It can improve communication with customers
There always had been a system of using feedbacks in business such as suggestion box or help desk. This is now possible using the app itself making the process more convenient thus building identification and loyalty with the brand.
Mobile app can provide a boost to your marketing
Now using the app alone special promotions and events can be alerted to the customers. Encourage them to download your app to stay abreast of current events and use push notifications to alert users whenever something new crops up.
Also, you must be careful that you wouldn’t want to bombard your users with message producing the negative effect more making them fed up with your business and deleting the mobile app altogether.
Nowadays, mobile applications have become an integral part of the business, but use it very carefully else you will produce a negative effect on the customers costing you a major percentage of the revenue. Once you begin brainstorming the various uses for the android mobile app, you’re sure to find that it can provide real value to your business if leverage correctly.